juni 2010

mei 2010


MUSE Amsterdam en Starcom

Media agency Starcom (part of Starcom/Publicis Group) is end responsible for the strategy, concept and implementation of the Samsung 3D LED campaign for 2010. Advertising Agency MUSE Amsterdam is responsible for concept, design and production of the 3D event at Beurs van Berlage, social media and YouTube. 

About Samsung Electronics Co., Ltd. 

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of (US)$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Credit list

Client: Samsung Electronics Benelux
Marketing Manager: Raymond Mesterom (AVD)
Product Manager: Hans de Jong (TV)
Online Manager: Monique van Overveld (Cheil)

Media Agency: Starcom
Digital Strategy Director & Client Services: Richard van der Wilk
Director Digital Operations: George Goudsblom
Senior Digital Planner: Sabine Poort Senior
Media planner: Suzanne Bertus

Agency: Muse Amsterdam
Creative director: Sander Ejlenberg
Art-director: Liat Azulay
Digital Strategy: Karlijn van den Berg
Designer : Elano Collaço
CSD: Michael Littaur
Account: Julien Rappy
Production: Wouter Donkers
Development: Media Monks